Lively Pharm tirelessly strives to be a catalyst for success in the cosmetics industry, providing premium ingredients, packaging solutions and unparalleled custom manufacturing service. Our mission is to empower every brand – from ambitious small manufacturers to renowned names – to create cosmetics that exceed consumer expectations and take their rightful place in hearts and shelves around the world. From our roots in Croatia, we provide services throughout Europe and beyond, we are dedicated to excellence and sustainability, and we build collaborations that successfully launch our partners and their visions into new dimensions of market success.
NATURE
SCIENCE
LIVELY
Mission
Vision
To become the foundation of innovation and production of cosmetics in Europe. Combining expert knowledge with global trends, we set the standard for quality and customer satisfaction in the cosmetic ingredients and custom manufacturing industry. Our sustainable, client-centric approach propels our partners to the cutting edge of the beauty industry, contributing to a world where beauty products are synonymous with artistry, quality and integrity.
Success formula experts
Lively Pharm stands out for its extensive experience in the cosmetics industry, specializing in the areas of high-quality cosmetic raw materials, packaging, essential oils and custom manufacturing. As an innovator in white-label cosmetics production, the company offers comprehensive services from product development to final packaging.
Emphasis on quality, sustainability and mutual cooperation contributes to building long-term relationships with clients, enabling brands to successfully launch their products on the market. Lively Pharm is recognized as a reliable partner in the cosmetics industry with a focus on innovation and excellence.
Innovation in action
Lively Pharm uses advanced equipment for the production of cosmetics, including a KA1000 reactor for viscous reactions, an IKA Ultraturrax for efficient mixing and homogenization, magnetic mixers for precise combination of ingredients, and other equipment for quality production.
This high-tech equipment enables Lively Pharm to maintain the consistent quality and innovation of its products, supporting the development and production of a wide range of cosmetic products, from basic creams to complex formulations.
Made with care
Lively Pharm strictly adheres to regulations in the production of cosmetics, ensuring that all products and processes meet local and EU standards. The company focuses on ensuring product quality, safety and compliance with legal requirements.
This includes accurate labelling, product testing and ensuring documentation. This commitment to regulations ensures that products not only meet legal requirements, but also reflect the high standards of the cosmetics industry.
Social responsibility
Our commitment to social responsibility is woven through every aspect of our business. We strive to positively impact the world around us by providing education, supporting the community, promoting sustainable practices, and creating changes that will have long-term benefits for all of us.
Our billiant team

Marko Brajković

Mario Šitum

Mirela Ilenić

Nika Butula
